L’Étape Seminar 2026: A Global Gathering to Strengthen the International Tour de France Ecosystem
Held in Lyon, France, the L’Étape Seminar 2026 brings together organizers of L’Étape by Tour de France events from around the world. The annual seminar serves as a strategic platform for alignment, knowledge sharing, and future planning within one of the world's leading amateur cycling event series.
International Participation
The seminar welcomes representatives from countries across the global L’Étape network, including Argentina, Chile, Mexico, Brazil, Costa Rica, Greece, Turkey, China (Leshan), Poland, Slovenia, Slovakia, the Czech Republic, Italy, Bulgaria, Norway (Trondheim), and Dubai (UAE). This broad international representation reflects the continued global expansion and growing presence of the L’Étape series across diverse markets.
Organization and Structure
The event is organized by Amaury Sport Organisation (ASO), the organization behind the Tour de France and the global expansion of the L’Étape Series. In its central role, ASO leads the international strategy, operational standards, and brand development for the series.
The seminar also brings together global project managers, communications and social media specialists, and local event organizers, who serve as the direct connection between the global brand and each local market.
Experiencing Lyon and the Tour de France
The program combines strategic working sessions with experiences that reflect the spirit and heritage of the Tour de France. Highlights include visits to some of Lyon's most iconic landmarks, such as Vieux Lyon, Place Bellecour, the Basilica of Notre-Dame de Fourvière, Croix-Rousse, and Place des Terreaux.
Participants also enjoy an immersive on-road experience during a Tour de France stage, riding along the Chambéry–Voiron route and connecting the sporting essence of the Tour with the seminar's strategic objectives.
Strategic Purpose
The seminar's primary goal is to align and strengthen the global L’Étape by Tour de France ecosystem by reinforcing a shared standard of quality and participant experience across all events.
Key areas of focus include:
• Standardizing event operations and the participant experience
• Sharing best practices among organizers
• Strengthening the brand's international positioning
• Building a stronger global community across host destinations
• Developing growth strategies focused on both brand awareness and participant conversion
Through initiatives like this, L’Étape by Tour de France continues to establish itself as a global platform for premium cycling events, directly connected to the prestige, heritage, and storytelling of the Tour de France.
