Santini drives an exclusive initiative together with L’Étape Argentina and its Friendly Stores

A benefit designed for the cycling community

The 10% OFF benefit applies to all race routes and cannot be combined with other promotions. It is a concrete action that rewards proximity, trust, and the direct connection between cyclists, stores, and the event.

In this way, L’Étape Argentina reinforces its community-driven spirit, offering a real advantage to those who live cycling through their everyday spaces and support the growth of the event year after year.

Why L’Étape Friendly Stores?

L’Étape Friendly Stores are partner retailers that are part of the event’s official ecosystem. They are key meeting points for cyclists, offering guidance, expertise, and experience, and play a fundamental role in promoting and consolidating L’Étape Argentina at the local level.

This program allows to:
- Bring an international event closer to the local cycling community.
- Generate exclusive benefits for customers and athletes.
- Strengthen the network of cycling-specialized retailers.
- Build a shared brand experience before, during, and after the race.

An action aligned with L’Étape values

The initiative promoted together with Santini reflects the values that define L’Étape Argentina: community, closeness, excellence, and experience. It is not just a race, but an ecosystem built by riding together — from the stores to the starting line.

We invite cyclists and customers to check which L’Étape Friendly Stores are participating and take advantage of this exclusive benefit to be part of one of the most important cycling experiences in the country.